Tag: business

  • 3 Reasons Why Many CEOs Are From India

    3 Reasons Why Many CEOs Are From India

    Many have asked why CEOs of tech companies are from India, this inspired us to write about 3 reasons why so many CEOs are from India.

    Of course we are familiar with names like Sundar Pichai from Alphabet who oversees Google or Satya Nadella who now leads Microsoft.

    Then, who was just appointed at the end of 2021, namely Parag Agrawal as CEO of Twitter.

    He has joined at least a dozen other Indian-born CEOs in a corner of the tech firm’s offices in Silicon Valley, the world’s most influential tech hub.

    According to statistical records, Native Indians account for only about 1% of the population in the United States and only 6% of the entire workforce in Silicon Valley.

    However, disproportionately these 6% have a lot of representation in high positions in the company. The important question is “Why?”.

    3 Reasons Why Many CEOs Are From India

    If you really want to know the answer, read this article to the end and you will find 3 reasons why so many CEOs are from India.

    1. Competition in India is very tough

    Various life competitions are increasingly making many young people depressed, mentally affected, healing a little bit, aka vacations that cost money.

    To quote R Gopalakrishnan, former executive director of Tata Sons and co-author of The Made in India Manager, as saying that “No other country in the world ‘trains’ so many of its citizens in a gladiator way like India.”

    “Growing up in India educates every individual to be a natural fighter, from obtaining birth certificates to death certificates, from school admissions to finding jobs, from lack of infrastructure to inadequate capacity”

    Don’t imagine that life in India is full of flowers and singing all day long.

    The true reality of India is exemplified by the police who always arrive late to the crime scene or a child who works hard and is almost depressed in the film The White Tiger (2020).

    Competition and chaos, in other words, make Indians instinctively adaptable problem solvers .

    In fact, this affects the way Indians work, who often prioritize professionalism over personal matters.

    Of course this is very suitable to be applied in the American office culture that encourages everyone to do a lot of work.

    2. Education

    Since the 1960s, India has made gradual shifts in its educational curriculum that emphasizes knowledge of mathematics, science and technology.

    This knowledge cluster is known as STEM, namely Science, Technology, Engineering, and Math.

    You will very easily find technology-based campuses in many cities in India called the Indian Institute of Technology , this is under the auspices of the Indian ministry of education.

    Do not forget to apply English as the language of education in India which allows them to access a variety of the latest knowledge literature from Europe and America.

    Then it also makes it easier for Indian technology college graduates to compete abroad, be it Europe or America.

    America’s tightening immigration policies that prioritized professional workers since the 1960s also made it easy for alumni of technology colleges in India to get work permits in America.

    This policy is like a welcome greeting to the alumni of the institute of technology in India who are masters of the STEM field and are in line with the needs of the high-end labor market in the United States.

    In these two decades, More than 70% of H-1B visas i.e. work permits for foreigners issued by the United States were granted to Indian software engineers.

    Then nearly 40% of all overseas engineers living in cities like Seattle are from India, giving them a greater chance of becoming CEOs from India.

    This group of immigrants from India does not resemble any other group of immigrants from any other country.

    They were selected with a selection process three times more stringent than engineers from other countries.

    Selection in fierce social life in India, selection in competition in college, and also job selection to enter technology companies in America.

    Although a small percentage of these Indians already have the privilege of being born into the upper caste and able to go to famous and expensive colleges.

    Then also a smaller share, namely those who can finance master’s education in the US, as can now be found in Silicon Valley.

    3. Revolution of Work Culture and Mental Attitude

    Work culture is one of the issues that dominate the problems of technology companies in Silicon Valley.

    As practiced by Satya Nadella, a CEO from India who took over as CEO of Microsoft in February 2014. He inherited a toxic culture in a company that is considered a tech dinosaur.

    Bill Gates, the founder, was known to berate employees, and Steve Ballmer, who succeeded Gates, continued the tough business tactics his partners hated.

    Microsoft has lost the battle for smartphones, and Nadella is directing Microsoft’s technology platform to focus on desktops and pave the way to cloud technology.

    As Alex Salkever wrote in the book “From Incremental to Exponential”, Nadella chose to focus first on changing Microsoft culture.

    Since birth in India, and with Buddhist beliefs, he is determined to turn the company into one that embraces what he calls the “learn everything” curiosity, as opposed to today’s worldview which is geared towards “knowing everything”.

    Nadella has now made it clear that the old and aggressive behavior is no longer acceptable in the Microsoft environment.

    Microsoft now does not tolerate anger or shouting at executive meetings.

    As a CEO from India, Nadella sets an example by never raising her own voice or showing blatant anger to employees or executives.

    Never writing angry emails, he is constantly working to create a more comfortable environment.

    As a result of a cultural shift and a change in strategy thanks to the direction of Satya Nadella, Microsoft’s market capitalization increased from about $300 billion in Nadella’s rise to $2.5 trillion and made it one of the two most valuable companies in the world.

    Likewise with Sundar Pichai, CEO from India who also inherited a company with cultural problems.

    Google is known for having an excused workplace culture, where sexual relationships between top executives and employees create internal tensions.

    With his gentle and humble Indian demeanor, Pichai steered a large Alphabet corporate team into calmer waters and reorganized workplace ethics.

    The result is that he has achieved as much success as other Indian CEOs such as Shantanu Narayen of Adobe and Jayshree Ullal of Arista Networks.

    Outside of the tech sector, other Indian CEOs have also left their mark on companies including Indra Nooyi at PepsiCo and Ajay Banga at Mastercard.

    All thanks to the subtle leadership based on the process they have gone through in the company climbing the corporate ladder from the bottom.

    This gives them a sense of humility that sets them apart from many CEOs who came from company founders with a tendency to be arrogant and have great power in their vision and management.

    Alex Salkever also said people like Mr Nadella and Mr Pichai also brought some caution.

    They reflect a “gentle” culture typical of Hinduism and Buddhism which makes them ideal candidates for top positions in a company.

    Especially at a time when the reputation of big technology has plummeted amid congressional hearings in America on the protection of user data and the widening gap between the richest in Silicon Valley and the rest of America.

    Their humble leadership is a big plus, said Saritha Rai, a technology reporter with Bloomberg News.

    India’s diverse society, with so many customs and languages ​​gives CEOs from India the ability to navigate complex situations especially when it comes to organizational scaling.

    Coupled with the ‘hard work’ ethic that makes them grow well,” he added.

    Also Read : How a Google Online Course Can Help You Find the Best Job in Your Field?

    Americans’ Recognition of Indian CEOs

    These are traits that any company’s board of directors would recognize and appreciate, especially when the other option is company founders who are arrogant and very confident that they are entitled to their work.

    These 3 reasons allow a new CEO to change the company culture to be healthier and more productive. This is what is believed to have benefited Indian CEOs.

    This may also be the reason why Twitter’s board unanimously approved Jack Dorsey’s recommendation to appoint Parag Agrawal as his successor, again the CEO is from India.

    A work culture transformation is what Twitter may need above all else.

    Twitter has received a barrage of justified criticism for its toxic work culture and insensitivity to abuses on its platform.

    Coupled with Jack Dorsey’s status is part-time CEO of another company, namely payments start-up Square which is building a blockchain and cryptocurrency ecosystem.

    Dorsey’s predecessor, Dick Costolo, was someone who practiced the company’s chauvinistic culture and an all-male board.

    As many tech CEOs do, he really likes attacking people in public rather than listening to criticism.

    That’s a response no Indian CEO would have made, and that’s why they were chosen to run America’s leading tech company.

    Closing

    There is no doubt that competition in life, education and behavior gives strength to struggle in the overseas land and makes Parag Agrawal, Satya Nadella and others become CEOs from India.

    In a country of more than a billion people, much of which is hampered by rampant corruption, weak infrastructure, and limited opportunities, it takes a lot to survive, let alone progress.

    Indians learned to be tough, to fight endless odds, and to make the most of what they had.

    It should be with a variety of scholarships provided by the government, should motivate the younger generation to be able to study well to win the competition in the global arena to be like the CEOs from India above.

  • 5 Things You Should Know About Sales

    5 Things You Should Know About Sales

    Business pals, hearing the word ” sales ” doesn’t sound familiar anymore, doesn’t it? Its vital role for the company makes the sales role as the spearhead of the company’s sales. Therefore, it is often easy for us to find job vacancies for sales positions . Unfortunately, many people actually underestimate this profession.

    Because, sales are often labeled as a job that only has sexy clothes or a slippery mouth. In fact, the sales function is not that simple, so what? Come on, see the following sinaumedia.com review, friend !

    Sales Definition

    Sales can be understood as part of selling activities, whether in the form of goods or services to buyers. Likewise, HubSpot also defines sales as the activity of selling goods or services.

    It can be seen, almost all companies do not have a sales team . The reason is that direct interaction with consumers makes sales performance have a direct impact on company sales. Therefore, the assumption that underestimates the position of sales, of course, is not right. Because, facing rejection outright and even insults is not easy for someone to accept, unless he has mental steel and resilience.

    Then, it is also important to know that in its movement, there are at least three elements behind the sales movement . First, by region or sales area. Namely, before selling the goods, the sales team will map the area first. After that, the team will get a map of which areas need the goods or services they sell.

    Second, based on the goods or services sold. In this case, the depth of understanding of the goods or services being sold will determine the results of the strategies drawn up. The reason is, the characteristics of the product to be sold will break down the market segmentation that will be targeted.

    Finally, the third, based on the target customer. Making the target customer as a reference in sales , will automatically determine the sales target area as well as complete the characteristics of the product to be sold.

     

    General Terms in Sales

    Sales as a sales activity, in business, gives rise to several general terms. Sinaumedia.com summarizes at least five general terms, including the following:

    1. Salesperson

    Salesperson in question is an individual who peddles a product in the sales transaction process. Therefore, in other terms, a salesperson is also called a salesman .

    Regarding his job, a salesperson sells products , goods or services to buyers. Where in doing so, the salesperson will suggest products or services that can meet the needs of buyers. Therefore, he must first find out what the buyer wants or needs, and to do so often requires a certain sales technique.

    On the other hand, in addition to the salesperson , he must be able to bring in new buyers, he must also be able to keep the buyers in order to continue to subscribe to the products he sells. That is why, the situation and needs of the company greatly affect the responsibilities and target buyers of the salesperson .

    2. Prospect

    Prospect, according to Krugman and Maurice, is defined as an opportunity that arises because of a person’s efforts to fulfill his needs as well as to gain profit . More specifically, prospects can also be translated as potential clients as ideal customers. That is, those who are not very interested in the products or services offered.

    In another understanding, prospects are also often considered as a way for a salesperson to approach prospective customers, either by making phone calls, social selling , or it could be email marketing . Now, after successfully conducting prospects to customers, the salesperson will enter the deal stage .

    sales team

    3. Deal

    Deal may be a more familiar term in the ears of many people, which is understood as a price agreement between the seller and the buyer. In the process, the deal will be classified into many levels. And, each company has different levels of deals depending on the business and industry. This is where a salesperson must be able to design a deal plan based on needs and conditions. So, the dealing process can run according to the set time period and the planned target.

    4. Sales Pipeline

    Sales pipeline , a term that refers to the steps in the process of selling a product or service. In providing an overview of the sales process, one of the pipelines that is often used is the sales team plan diagram. Where usually through this diagram a series of stages will be described starting from the prospect assessment, meeting with prospects, offering goods or services, to the transaction or deal stage .

    5. Sales Plan

    As with the sales pipeline , the sales plan describes the long-term goals, strategies, and objects of a company’s sales team. This includes details on pricing, target customers, market conditions, team structure, revenue targets, and others. However, what is no less important is the existence of tactics and techniques in the sales plan to realize the targets that have been set.

     

    Several Position in Sales Departement

    Furthermore, we also need to know that sales within the company also have a position with its own name. The following, there are several positions that are usually under the sales team within the company, citing The Balance Careers , as follows:

    1. Sales Representative

    A sales representative is a position that is at the bottom level of a sales team. Thus, this position becomes the spearhead of the company’s sales. Success in this position will open up opportunities for career advancement to higher positions. Usually, the sales representative position within the company is known by various names, such as sales agent, brand ambassador , advertising representative , account representative , and so on.

    2. Sales Management

    Sales management is a level position above the sales representative . In charge of the sales representative , the position of the sales manager is at the same level as the supervisor .

    In addition, the sales manager is also in charge of leading the sales team within the company, so they also have the authority to set goals and analyze sales. For this reason, in some companies, a sales manager also interacts directly with big buyers, in order to build good relationships so that the big buyers are loyal and stay subscribed to the company.

    As in general, sales manager positions in companies have various names, for example area manager, account manager, franchise development manager , business development manager , and others.

    3. Sales Administration

    Sales administrative generally plays a role in assisting the administration of the sales team. For example, helping with travel permits, preparing quotations , preparing marketing kits for buyers, as well as calculating and managing the administration of bonuses given to loyal buyers .

    In addition, in some companies, the sales administrative also has a crucial role in bridging the marketing and sales teams . As with other positions, sales administrative is also referred to by many names within the company, such as business development representative , financial assistant , enterprise representative , and industry representative .

    4. Account Executive

    Account executive or commonly abbreviated as AE is a position that is almost similar to a sales manager but has slightly more duties.

    In terms of duties, AE generally establishes a relationship between the company and its clients as well as maintains good relations with existing clients. So, AE is not only focused on attracting new clients.

    However, an AE is required to have a deep understanding of the product. At the same time, you must always keep up with industry and market development trends, of course. That’s why AE is usually closer to repeat customers. Meanwhile, in the company itself, AE is generally known by several names, such as channel partner executive , client executive, account handler , and others.

    5. Executive-Level Management

    This position is usually occupied by someone with 10 years or more experience in sales. The reason is, for executive-level management positions, they generally determine and direct the company’s long-term sales goals and targets.

    In addition to the provision of experience, an executive-level management must also have sufficient knowledge of market competition and the products to be sold to buyers. That is why, this position requires great responsibility in marketing planning as well as planning the relationship between the company and its customers. While in the company, besides being called executive-level management , this position is sometimes also called sales director , chief sales officer , and even chief financial officer .

    Closing

    From the explanation above, we can not learn how crucial the role of sales is to sell products until they reach consumers. Therefore, it is no exaggeration to say that sales are the spearhead of the company. In fact, almost all companies have a sales team. So, after knowing what sales are and what they do, are you interested in a career as a salesperson ? Hopefully this article from sinaumedia.com is useful, friend!

  • Understanding Market Share: Definition, Importance, and Metrics

    Understanding Market Share: Definition, Importance, and Metrics

    As we know, market share is a very determining factor for the success of a business. Then actually, what is the meaning of market share , and what is its purpose?

    The answer is in this article. Here I will discuss in detail several things related to market share , including:

    • A brief explanation of what market share is .
    • Types of market shares .
    • Measuring the company’s success in market share .
    • What is the purpose of market share analysis ?
    • How to find out the market size.
    • How to increase market share .
    • Advantages and disadvantages of market share.

    If you want to know more about market share, you will definitely like reading this article. Let’s get started!

    Understanding Market Share

    The term market share is an English word consisting of two words, namely market and share .

    According to the origin of the word, the word market means market, while the word share means part, share, and share. In simple terms, the notion of market share is the part of the market that is controlled by a particular company or product.

    So, the notion of market share is part of the entire demand for an item that reflects the consumer group based on its characteristics (market segment) . Classification of consumers can be grouped based on income level, age, gender, education, and social status.

    So, market share is the part of the market controlled by a company from all potential sales, generally expressed as a percentage (%).

    Market share can also be defined as the percentage of total sales of a company’s products from all sources, divided by the total sales of products (goods and services) in a particular industry.

    simple example,

    If consumers as a whole buy 100 shampoo products, and 35% of those purchases come from XYZ company, then XYZ company manages to control 35% market share.

    Types of Market Share

    Market share can be divided into two types. The following are the types of market share and examples:

    1. Main Market (Primary Market)

    The primary market is the market in which securities are created. In this market, companies sell new stocks and bonds to the public for the first time.

    An initial public offering (IPO) is an example of a primary market. In this trade, investors have the opportunity to buy securities from a bank that does initial underwriting for certain shares.

    An IPO occurs when a private company issues shares to the public for the first time.

    2. Secondary Market

    The secondary market is the market where investors buy and sell securities they already own. This market is called by most people the “stock market”, although shares are actually sold on the primary market when they are first issued.

    The national exchange, such as the Stock Exchange, is an example of a secondary market.

    Measuring Company Success in Market Share

    Market share is the percentage of sales recorded by a company of the total sales of its competitors combined in a given industry.

    That is, market share is one of the indicators used by a company in measuring their level of success against their competitors.

    For example, company XYZ in 2008 had a target market share of 10% of the total market. To reach the target market, a promotion fee of Rp. 100 million is needed.

    If after marketing it turns out that XYZ’s market share is more than 10% (eg 15%), it means that the company’s performance is going well.

    On the other hand, if in that year the market share obtained was only 9%, then it shows that the marketing performance is not good and the company will face efficiency and effectiveness problems.

    There are several factors that need to be explored in assessing the problem of companies that are not able to achieve market share, namely:

    • The size of the market share is too high.
    • There are more and more new competitors in the same industry.
    • There is a decline in the competitiveness of the company.
    • Promotions that cannot reach the target market or are not on target.

    Purpose of Market Share Analysis

    After knowing what market share is, of course we also have to know what the purpose of market share analysis is.

    In general, a company’s market share can be used as an indicator of the company’s competitiveness in a market. So, the goal is to find out how well the company is performing and growing against its competitors.

    This metric can also be used to measure changes in sales revenue so as to assist companies in evaluating primary demand in a market.

    Usually the growth in sales levels that comes from primary demand will make it cheaper and will benefit the company, rather than the market gained from taking part in competitors in the same industry.

    Meanwhile, the loss experienced in a market share is an indication of a major problem in the long term. This requires a change in the marketing strategy used.

    Any business or company that has a below-average market share will likely not be able to survive the competition. This is because the trend of market share and sales of the company’s products is also an early indicator of opportunities or problems that may arise in the future.

    Based on research, market share is an asset that is needed by every company. However, many economists say that market share is not the goal or basic criterion of an economic policy.

    That way, market share can only be used as the main basis for measuring the performance of companies that are competing in a market.

    Market share can be used as a reference for building a company system, both in formulating and making policies. And of course the policy is made based on considerations related to the impact of each policy on the market share of the company’s competitors.

    How to Know Market Size

    In order to know and determine the size of the market and its market share , a fairly in-depth market research is needed. Therefore, entrepreneurs usually define the market to be targeted so that they can see the potential of the market.

    Furthermore, after knowing the size of the market and knowing the targeted market segment, the next step is to study who the competitors in the market are and how many markets they have mastered.

    Companies that make strategic plans must develop marketing mix strategies, and narrow product segmentation so that promotions are right on target.

    As an example,

    Company XYZ which is in the beverage industry. It’s not enough to just explain that the business is drinks, but it must be more focused.

    For example, coffee drinks, tea, fruit flavors, and so on.

    How to Increase Market Share

    Understanding the meaning of market share is important. The reason is, by knowing the target market share, a company can understand its strengths and weaknesses and can anticipate the market.

    Understanding the advantages and disadvantages of a company can be done with a SWOT analysis . That way, a company can do various things needed to increase productivity.

    For example, changing prices, changing services, increasing marketing promotions, changing distribution methods , and so on.

    Then how to increase market share when a company starts a trading business. Quoted from various sources, here are brief tips from business people:

    1. Choosing a business that is still relatively new and has not many competitors from other companies.
    2. Have confidence that the company will be successful in the business it runs.
    3. Determine the company’s vision and mission regarding future business targets.
    4. Take into account the strength of competitors in the same industry.
    5. Pay attention to price movements in the targeted industry and determine the most suitable price.
    6. Creating and building a market network so that the business becomes bigger.

    Conclusion

    From the explanation above, it can be concluded that market share is the portion of the market that is owned or controlled by a particular company or product.

    The percentage of market share is used to measure the competitiveness of a company in a particular industry. That way, the company can see how well it is performing and developing against competitors.

    Thus a brief explanation of the meaning of market share or market share, how to find out market size, objectives, types, and how to increase market share. Hopefully this short review is useful and adds to your insight.

  • What is SOP? Functions, Benefits, and Examples of SOP.

    What is SOP? Functions, Benefits, and Examples of SOP.

    Simply put, SOP are guidelines related to procedures that must be carried out. For example, in a company, company SOP are all the guidelines that employees need to do to get good work results.

    This rule itself is not only about how to get the job done. There are SOP if there is a disaster, SOP if employees are allowed to work, SOP if employees are about to change jobs, and so on.

    In essence, this SOP will arrange for everything to run properly, correctly, and effectively.

    Definition of SOP

    Simply put, as previously explained, SOP are a series of procedures that need to be carried out to get the desired results. Later, this will be a guide for employees on what they should do.

    Meanwhile, there are some experts who also have an opinion about the meaning of SOP itself. SOP are guidelines used to ensure the operational activities of a company or organization run smoothly.

    SOP is a sequence of steps in terms of implementing work, where the work is carried out. It deals with what to do, how to do it, when and where to do it, and who should do it.

    SOP is a document that contains a series of written instructions. The document is standard and official.

    The document contains a series of processes for administering office administration which contains how to do the work, the time of execution, the place of implementation, and also who will carry it out.


    SOP function

    In its own making, SOP have several functions. At least this company SOP is a work guideline that must be obeyed by all parties.

    Try to imagine if a company does not have an SOP. So, every time there is a new employee, the employee will be confused about what they should do.

    The employee will also be confused about his duties, rights, and responsibilities. This is one of the functions of the existence of this standard rule.

    The existing SOP will be a guide for each employee to carry out their duties. Likewise, when there are new employees, the old employees do not have to bother explaining a lot of things about work culture.

    Old employees only need to explain certain things.

    In addition, this rule also has several other functions, such as:

    1. As a Work Guide

    SOP will serve as a guide when working. With this rule, it will be easier in terms of operations .

    This guide will contain the steps in doing the job. This will be very useful to assist employees in carrying out and completing their duties.

    This will also help improve the performance of the company. That’s because every job will be purposeful.

    In this case, employees will know what they need to do, what their rights and responsibilities are, what work standards the company expects, and the limits of their work.

    Furthermore, this rule will help the company to achieve its goals. And on the other hand, by applying this rule properly, the company will also help employees to work optimally.

    2. As a Legal Basis

    SOP will also serve as a legal basis. This will relate to the rights and responsibilities of each party.

    If later there is one party who violates this rule, then the punishment that that party will get is usually already stated in the rule.

    By adhering to this guide, it will also be easier for each error to find the cause.

    This is because it is enough to see which parties are working not in accordance with the existing SOP.

    3. Providing Job-Related Information

    In its application, company SOP are all rules or stages that will be related to work. Later, this company guideline is not only about procedures, but will also contain all the possibilities that occur while working.

    This includes possible problems and obstacles that will arise during work .

    The SOP will manage all the steps when this happens. In other respects, this guide will also set out what all parties need to do, in the event of a natural disaster, for example.

    4. Work Discipline Guidelines

    The essence of the contents of the SOP is the rules that need to be followed by all parties. This rule also contains the consequences they will get if they violate.

    With this, another benefit of the company’s SOP is to create work discipline.


    Purpose of SOP

    From the benefits obtained by the existence of SOP, these rules also have a purpose in making them. Some of these goals include:

    1. Minimizing Errors

    With the SOP in effect, it is hoped that every party present will follow it and understand what they need to do.

    Later, this will be one way to minimize errors.

    2. Employees Find Out More About Their Jobs

    Regarding how to reduce errors. This is partly because every employee will understand what they need to do.

    This in addition to minimizing errors can also be a way to improve the performance of employees.

    3. New Employees Will Easily Adapt

    With this guide, every new employee will be able to immediately know what their rights and responsibilities are. They will also find it easier to know about the details of the work they need to do.

    4. Helping the Company Reach the Target

    With the SOP, one of the goals is to help companies achieve the targets they set. This guide will contain guidance on how to work effectively and efficiently.

    This will be one way to help the company achieve its targets.


    SOP Benefits

    SOP itself is one thing that companies must have. In this case because these guides and guidelines themselves have many benefits.

    The main benefit is of course to provide written guidance on what employees should do. In addition, other benefits of company SOP are :

    1. Increase Reputation

    SOP is one of the characteristics of the company’s seriousness in running a business. In the client’s eyes, companies that have clear rules are considered to know what they are doing and how to do it.

    In this case, one of the benefits of SOP is to increase the reputation or good name of the company itself. When the company runs the existing rules well, the client’s assessment will be good.

    2. SOP are Guidelines for Working

    A company certainly does not want its employees confused about what they should do. This is one of the benefits of having SOP.

    With this guide, it will really help employees to work according to their respective duties and obligations. This will make the work more effective and also avoid overlapping tasks or escaping responsibilities.

    Furthermore, the guide will also make the finished work standard.

    3. SOP is a system that will make it easier

    In connection with the previous point, the SOP will also be a system that will simplify the work in many ways. For example, if an error occurs, then the process of tracing the error will be easy.

    With this guide, all parties involved will know what they have to do, what the standards are, and to what extent.

    4. Maintaining the Company’s Characteristics

    Another benefit of implementing SOP is that they can maintain the company’s characteristics. Company SOP are guidelines that all employees must follow.

    With this guide, whoever does the work will produce a product of the same quality and standard.

    This is because each employee will not work forever. So, with the company’s SOP, it is hoped that when there is a change of employees, it will not affect the quality of production.

    5. Provide Clear Rules

    With the SOP, this indirectly also becomes a rule that all parties must follow. Everyone associated with the guidelines must make it a rule.

    Later, in the guidelines themselves, there will be rules regarding parties who do not follow these guidelines and guidelines properly.

    For example, in a company there are rules that require all employees to wear uniforms.

    When there are employees who do not wear uniforms, the SOP rules will also regulate what punishments the employee will get. In this case, this guide will also be useful as a provider of clear rules.


    Tips for Making SOP

    In every SOP preparation there are at least a few things that need to be considered. One of them is a matter of principle in the formulation of the rules themselves.

    Principles in Preparing SOP

    Because of its very important function, the making of the SOP itself cannot be made haphazardly.

    At least, in its manufacture there are several principles that need to be considered. Some of these principles include:

    1. Clear and Easy to Understand

    Because it will be a guideline and many people will use it, every rule and step in the SOP must be clear and easy to understand.

    In its application, each step in this guide must contain a detailed description so that it is easy to implement.

    In addition, the making of this guide should also use simple and uncomplicated language.

    This is to avoid misunderstandings when interpreting the meaning in the guide itself.

    2. Effective and Efficient

    One of the goals of making SOP is that all parties will easily understand what they have to do. That is why, in making this rule, it must be able to make all work systems effective and efficient.

    Every work procedure in the SOP must be made efficiently. This is to maintain the efficiency of time, energy, and of course costs.

    However, this efficiency will also be closely related to effectiveness. In this case, the company’s target must be the highest benchmark.

    Simply put, in its manufacture, the company’s SOP must be made based on the company’s own goals. This rule will be a way to realize these goals in an efficient and effective manner.

    3. Alignment

    Another principle in the preparation of SOP is harmony. One of these alignments relates to the goals of the company.

    In addition, this alignment is also related to the vision, mission, resources, and also several other things.

    4. Dynamic

    In this case, the SOP can change at any time. Of course these changes occur with prior notice.

    Changes in the rules are important because they must adapt to existing conditions.

    This is where the importance of evaluating the SOP itself. Later, any existing deficiencies can be corrected and produce new, better rules or guidelines.

    5. Measurable

    One of the goals of making SOP is to help companies achieve their goals or targets. In this case, it is this goal or target that must be measurable, both in quantity and quality.

    The measurable principle in making this rule is also important, one of which is as an evaluation material. With a clear measure, it will be easy to judge whether the existing rules are still relevant or not.

    6. Open

    One other principle that needs to be considered when making SOP is openness. That means every rule must be transparent .

    Each party must know clearly all rights and responsibilities.

    This openness also means that every rule is subject to change. When the applicable rules are deemed ineffective or no longer relevant, changes can be made.

    7. Legal certainty

    In addition to work procedure problems, SOP will also usually regulate if an error occurs. In this case, it will also contain punishment.

    Every punishment that exists must of course be in accordance with applicable law.

    The SOP will also regulate if one of the parties does not follow the applicable guidelines. Furthermore, the guidelines also regulate whether an employee can be protected or not if he or she is subject to a lawsuit.

    Tips for Preparing SOP

    In addition to paying attention to the principles as above, in making SOP there are also some tips that can be one way to make effective and good rules.

    Some tips for compiling these rules include:

    1. Determining the Right Person

    You probably already understand how important an SOP is for the company. That is why the manufacturing process cannot be arbitrary.

    Therefore, the person or team that composes this rule cannot be an arbitrary person.

    In this case, besides needing people who have writing skills, making SOP also requires people who understand the technical and non-technical matters of the company.

    In some cases, company SOP are also prepared by external parties they hire.

    2. Create Interesting Visuals

    The SOP will contain many guidelines that will serve as guidelines for many people. This will cause problems if the existing guide is only available in text or written format.

    This is because some people actually understand better when they see pictures.

    In addition, the visual function of the SOP is to make people interested in reading it. A guide that contains lots of rules and guidelines will be very boring if it’s just text or text.

    3. Pay attention to the writing style

    In this case, always pay attention to who your target is. The mistake that often occurs is that the SOP is made with writing or language style that is not in accordance with the target.

    Even though they have the same goals and objectives, the guide for the engineering section cannot be the same as the guide for the finance section. This is because the understanding of each person will be different.

    If this happens, it will only cause confusion in the translation of the guide itself.

    To avoid this, it is better when making SOP each division or section participates. This is useful for equalizing understanding and also creating more detailed guidelines.

    4. Pay Attention to Work in the Field

    In this case, every SOP making must pay attention to who will use it and also how it will be implemented later.

    Also make sure if you use it later it doesn’t cause other problems.

    That is the importance of paying attention to any existing guidelines. That way, when you create a new guide, you can learn what is missing. To be repaired later.

    5. Do Testing Before SOP Launch

    It’s a good idea, before the SOP becomes a fixed rule, do a test for a certain time. This is useful for assessing whether the new rules have met expectations or not.

    In addition, this test will also assess how the response from employees or related parties. Like, whether this new rule makes it easier or makes it more complicated.

    6. Make Sure Every Rule Has A Reason

    In each rule will definitely raise questions about why you made the rule. Here, then you need to provide answers to these questions. Give a reasonable reason why the rule exists.

    Don’t let anyone think that the rules are made only to benefit the other party.

    7. Make Sure All Parties Agree

    Since the implementation of this SOP will be a shared responsibility, it is also quite important to ensure that all parties involved agree on the rules. This agreement is also to avoid the emergence of conflicts in the future.

    8. Always Review Existing SOP

    The current rules are an improvement over the previous rules. It also confirms that the current rules are still subject to change.

    This could be because the rules are no longer relevant, conditions have changed, or other factors.

    This is where it is important to always monitor any applicable rules. If it is felt that there are many shortcomings, then the rules can be immediately changed.

    Of course, each of these changes must also be known by all parties.

    SOP Example

    In its use, of course the SOP of each company will be different. This will depend on the prevailing work culture in the company.

    However, in essence, each of these rules will have the same goal.

    Here are some examples of SOP that you can learn:

    Example of Company SOP on Computer and Internet Use

    Title STANDARD OPERATING PROCEDURE FOR USE OF COMPUTER AND INTERNET
    1 Background 1. Each employee is given a computer which is the office inventory
    2. Every computer is connected to the internet provided by the office
    3. Control the use and utilization of computers and the internet in the work environment during working hours.
    2  Destination 1. Optimizing the use of computers and internet for office facilities for work purposes.
    2. Use of computer and internet office facilities for the right things.
    3 Scope Use of computers and internet for each employee
    4 Responsibility 1. IT Department
    2. Spv of each section
    3. Every employee
    5 Work Units Involved 1. IT Department
    2. Internal Audit
    6 Implementation Procedure 1. Every employee uses the office computer and internet only for work purposes and not for other purposes outside of work.
    2. Each employee is responsible for the office inventory computer that each uses.
    3. File storage on each computer is arranged as neatly as possible. Use clear folder names.
    4. Perform anti-virus scans periodically. Use an anti-virus that is already available
    5. If there is any discrepancy or damage during use, immediately contact the IT Department.
    6. If you feel the need to improve the quality of the device, then carry out the submission procedure with the knowledge of the IT Department
    7 Recording Internal memo to each division.

    Furthermore, each SOP will be signed by the maker, examiner, and those who approve.

    After the SOP is published, it will become the applicable guidelines and rules.

    Sample Company SOP on Uniforms

    In addition to the format as before, usually this rule will also be spread in a simpler format. Usually in this format, the information provided is only about the implementation procedure.

    Usually this is the format that employees see most often. Here is an example:

    STANDARD OPERATING PROCEDURE

    About: Uniform Use

    1. Every employee is required to wear the official uniform that has been determined.
    2. Every employee is required to use an ID Card while in the work environment.
    3. Each employee may only wear black or dark colored shoes.
    4. Every employee is prohibited from using excessive accessories during work.

    That’s an example of a Standard Operating Procedure for uniform use. Rules with this format are usually the ones that will be distributed and pasted in places that are easily read by many people.

    In the rules, this format usually only contains the signature of the maker or person in charge of the rule.


    In addition to the format as above, there are several other formats of making this rule. For example, using images.

    Usually this is for guidance on technical matters. By using images, the hope is that users will become easier to understand.

    In addition, the current guide format also uses audio-visual media. This is to make distributing this guide easier.

    In addition, this format is also considered more effective, because in addition to hearing and seeing directly, users can also choose to see only or only hear.

    In addition to making it more interesting, some places also make this SOP format in the form of animation. Although the format is different, but the purpose of making this guide remains the same.

    Its main goal is to make it easier for users to do what they need to do. This guideline is also useful for providing clear boundaries.

    If it is associated with company SOP, then the goal is that each party or division knows what their duties, responsibilities and rights are. Later, this will be the basis and benchmark in each of their work.

    SOP can also be a reference standard for any existing work. In addition, SOP will also be very useful to inform all parties about what they should do when something happens such as a natural disaster or fire.

  • The Position & Role of the CEO in a Company

    The Position & Role of the CEO in a Company

    You must have heard the term “CEO” before, right?

    Especially if you are quite active in socializing on professional social media such as LinkedIn, you will often come across several profiles of individuals who have CEO positions in the companies where they work.

    Whether it’s for companies whose names are already quite large in Indonesia, as well as new companies that have sprung up recently.

    The CEO position is often synonymous with the highest position in the company.

    So, what exactly is the function of the CEO position?

    Is it different from the position of director and other high positions?

    Come on, let’s look at the following brief review.

    What is a CEO?

    CEO stands for Chief Executive Officer .

    This position is the highest position in the company’s organizational structure, and is usually found in almost all startup companies .

    Usually, a startup company founder also holds the role of CEO in the company.

    However, if a company has a group of shareholders, often the position of CEO is determined by the results of the agreement of the shareholders.

    The Chief Executive Officer of a company is tasked with leading & directing the company, so that it is in line with the vision & mission that has been determined by the company owners/shareholders.

    The CEO has full control over the company’s business activities, including determining the top-level strategies that need to be carried out to develop the company.

    From his duties, the position of CEO actually has similarities to the position of the President Director and the position of the President Director.

    Qualified CEO Character

    Then, can everyone become a CEO?

    Well , because the CEO’s role is very crucial in a company, the company owners/shareholders must be really observant in choosing the CEO that fits their vision and mission.

    Here are some of the characteristics of a CEO who is usually quite reliable in managing a company:

    Able to work together ( teamwork )

    A good CEO is certainly a good team player too.

    The reason is, in leading a company, the CEO must be able to build solid teams , proficient in their fields, and able to communicate with each other.

    A CEO must also be able to be a good listener, and also know who people need to talk to if a problem occurs.

    Quick to adapt ( adaptability )

    The mindset of a good CEO should not be rigid, and be able to quickly change according to circumstances.

    Not only that, the CEO must also be able to learn from past events, and make policies that can mitigate the occurrence of undesirable things.

    Always reliable ( reliability )

    A good leader is a leader who can always be relied on.

    For example, if there is a problem with the company, a CEO must be able to show calm and maturity; not easy to panic & not easy to lose control of his emotions.

    A CEO must be able to estimate the location of the source of the problem, what things can be prepared to overcome it, and who needs to be contacted to immediately resolve the problem.

    That way, the CEO will always get the full trust of the employees, and they will always be ready to accept & carry out all the directions given properly.

    Able to see far ahead ( foresight )

    Just as a business owner is able to see future business trends , a CEO should also be able to predict the business situation in the future.

    At least for the next 1-2 years.

    For example, when the company plans to open a new branch outside the city or abroad, will this have a good impact on the company?

    Or even have a bad impact?

    A CEO needs to have the ability to understand, and read insights about the business situation in the future.

    This is useful so that companies can take advantage of opportunities and also mitigate business risks.

    Have a good character ( decency )

    In addition to the characters above, a CEO should also have a good character.

    For example, by not taking actions that have the potential to violate the law, or issuing policies that complicate the conditions and welfare of employees.

    A good CEO will always prioritize the human factor first, before making decisions related to the development of the company.

    CEO Can Be Changed?

    Then, can a CEO, whose role is very important in a company, be replaced?

    The answer is yes.

    A CEO is someone who is chosen by the owners/shareholders of the company to run the company according to their vision & mission.

    If the owners feel that there are other prospective individuals who are more experienced, or whose leadership style is more in line with the business concept, then they may appoint a new CEO to replace the role of the previous CEO.

    Usually, if a company’s growth slows down, shareholders will appoint a new CEO to improve conditions in the company.

    However, the change could also occur because the old CEO decided to resign for other reasons.

    For example, recently PT Esteh Indonesia Makmur also changed its CEO.

    Artist and young entrepreneur Nagita Slavina was appointed CEO of Esteh Indonesia last July, replacing Haidhar Wurjanto. Haidhar himself is the founder of Esteh Indonesia.

    The two CEO figures are both quite successful entrepreneurs at a young age.

    Haidhar has other food & beverage businesses such as Momo Milk, Raindear Coffee & Kitchen, Cakekekinian, Forestthree Coffee, and Esteh Indonesia.

    Meanwhile, Nagita Slavina is also experienced in managing the various businesses she owns.

    Examples include RANS Entertainment, Frame Ritz and RA Picture production houses, RANS Living, Nagita Slavina Cosmetics, and many others.

    The ability to manage various businesses and companies, as well as their business experience so far, make these two individuals who are suitable for holding the CEO position.

    Conclusion

    Like a captain who leads a ship, a CEO has an important role in a company.

    Many things and high-level strategic decisions a CEO needs to make. Therefore, it must be someone who is truly experienced who is able to carry out these tasks.

    The CEO must also be able to be a bridge between the daily operational activities of the company and the owners/shareholders of the company.

    CEO turnover is not always due to improve the company’s unstable condition. However, it could be because there are other changes that need to be made within the company.

    Whoever is chosen, whether from the business community or celebrities, as long as that person has the skills & knowledge needed, and is in accordance with the vision & mission of the shareholders, then that person is suitable to be a CEO.

  • Understanding Gimmick Marketing

    Understanding Gimmick Marketing

    The ideal gimmick is low cost but still manages to attract the attention of many potential customers. More than that, a good gimmick leaves a strong and positive impression on people’s minds about your company and products, an impression that lingers on them for a long time. A few examples of gimmicks will help you get a feel for what might be happening.

    What is a gimmick?

    A gimmick is something that is intentionally meant to be unexpected and interesting. In the marketing and sales arena, Gimmick goes far beyond the boundaries of typical marketing techniques such as radio advertising or print advertising. Better yet, a very catchy gimmick can get you good, widespread publicity, in the local news or in the print media, all at no cost. For small businesses, successful Gimmick marketing can have the added advantage of being cheaper to launch than conventional marketing tools.

    Of course, after a successful gimmick, they tend to become more common and, therefore, a little less attention-grabbing. Do you remember the first time you saw “balloons with waving hands”, plastic balloons with thin arms waving around a parking lot? At first, they are a very clever and effective way to attract attention – the ideal gimmick. Recently, they have become a fairly common sight. As they proliferate, so do their effects.

    Understanding Gimmick Marketing

    A gimmick  marketing is a trick or novelty designed to attract attention and create interest in a product, service, or company.

    Gimmick and Sales Marketing Examples

    In addition to passionate sky dancers, there are a number of common gimmicks that you may come across nearby, on the news or through online sources.

    The Flash Mob: You may not have seen it in person, but you may have seen it on TV or online: spontaneous-looking music and dancing from “random” people in a crowd. Flash Mob can be interpreted as a group of people who gather at a predetermined time and place to do something like a silly joke that is screaming for 30 seconds and quickly spreads before the police arrive. Using a cell phone, the flash mob can change places if the former has been disturbed. (Wikipedia)

    Tricked-Out Vehicle: Oscar Meyer Wienermobile’s Special Car Design. You may find this something funny and eye-catching, which is a good testament to the power of creative deception (creativity gimmick marketing).

    The Loss-Leader: Selling certain items for much less than the market price in your city is sure to generate buzz. Sure, you’ll incur a loss on the item itself, but many sellers have found the additional influx of customers more than compensated for the loss.

    Making Your Own Gimmick

    Feel free to copy what others have done if you think it would work well for your particular marketing needs. Keep an open mind to things you’ve never tried before. Writing your product’s name in a crowded open space or having a guerrilla salesman somewhere and handing out samples may not work for all businesses, but it may work for yours as well. There are also marketing services that claim to specialize in creating compelling campaigns and gimmicks. See who offers such services in your area.

    Your gimmick will be magnified if it can generate publicity. Be sure to notify your local print and television media of any events you schedule. Use social media tools like Facebook, Twitter, and Instagram to get extra mileage out of your efforts.

  • Understanding Process Management

    Understanding Process Management

    Process management is the most important part of any process development and improvement effort. So process management is a way or action in dividing, allocating programs to be executed so that they are not messy and run well as they should. In its function to develop and increase the degree of efficiency and effectiveness, process management is also one of the most potential work tools in an effort to increase customer satisfaction values.

    In the end, it will also be able to increase profits, business growth and the continuity of the business life cycle of the corporation/company itself. Many work organizations are motivated to manage various activities of their work organization functions by using a process management approach which consists of five main dimensions. The focus of the five dimensions of process management is on the functions of quality, efficiency, response to time, work activities and process costs.

    To get maximum corporate/company business profitability, work organizations must think about reducing process costs, reducing product/process failure rates, and working together to develop and improve product/process quality. Therefore, process management is a strategic work tool that can be utilized for this purpose.

    1. Process mapping
    2. Process diagnosis
    3. Process design
    4. Process implementation
    5. Process maintenance

    Process mapping is one of the most important initial activities in process management whose function is to define processes and capture strategic issues. Process mapping is also part of the control functions of process design and development of initial work activities. When the objectivity and defined process functions have been fulfilled and documented, the diagnostic activity can be carried out.

  • How to Calculate Working Capital?

    How to Calculate Working Capital?

    Working capital is the company’s ability to pay current liabilities with current assets . Working capital is an important measure of financial health because creditors can measure a company’s ability to pay off its debts within a year.

    Working capital represents the difference between a company’s current assets and current liabilities. The challenge is to determine the right category based on the large number of assets and liabilities on the company’s balance sheet and outline the company’s overall health in meeting its short-term commitments.

    Working Capital Components

    Current Asset

    This is what companies have today – both tangible and intangible – that they can easily turn into cash within a year or a business cycle, whichever is less. The more obvious categories include demand deposits and savings; highly liquid securities such as stocks, bonds, mutual funds and ETFs; money market account; cash and cash equivalents, accounts receivable , inventory and other short-term prepaid expenses. Other examples include current assets from discontinued operations and interest payable. Current assets do not include long-term or illiquid investments such as certain hedge funds, real estate, or collections.

    Current Liabilities

    In the same way, current liabilities include all debts and expenses that the company expects to pay in one year or one business cycle, whichever is less.

    This usually includes all the normal costs of running the business such as rent, utilities, materials and supplies; payment of interest or principal of debt; accounts payable ; accrued obligations; and accrued income tax. Other current liabilities include dividend payable , leases with maturities in one year, and long-term debts that are due.

    How to Calculate Working Capital

    Working capital is calculated using the current ratio, namely current assets divided by current liabilities. A ratio above 1 means current assets exceed liabilities, and generally, the higher the ratio, the better.

    Example of Working Capital: Taruna Arka
    For the fiscal year ended December 31, 2017, PT Taruna Arka has current assets of IDR 36.54 billion. Includes cash and cash equivalents , short-term investments , marketable securities, accounts receivable, inventories, prepaid expenses, and assets held for sale.

    Taruna Arka has current liabilities for the fiscal year ending December 2017 amounting to IDR 27.19 billion. Current liabilities include trade payables, accrued expenses, loans and notes payable, current long-term debt maturities, accrued income taxes, and liabilities held for sale.

    According to the information above, the company’s current ratio is 1.34:

    IDR 36.54 billion ÷ IDR 27.19 billion = 1.34.

    Has Working Capital Changed?

    While working capital funds do not expire, working capital figures do change over time. That’s because the company’s current liabilities and current assets are based on a rolling 12 month period.

    The exact working capital figure can change every day, depending on the nature of the company’s debt. What was once a long-term liability, such as a 10-year loan, becomes a current liability in year nine when the payment deadline is less than one year away. Likewise, what was once a long-term asset, such as real estate or equipment, suddenly becomes an asset as buyers line up.

    Working capital as a current asset cannot be depreciated (depreciated) like a long-term asset. Certain working capital, such as inventory and accounts receivable, can lose value or even be written off occasionally, but how it is recorded does not follow depreciation rules.

    Working capital as current assets can only be charged immediately as a one-time expense to match the income they helped generate in the period.

    Although it cannot lose value due to depreciation over time, working capital can be devalued when some assets have to be marked (Mark-to-Market) to the market.

    It occurs when the asset price is below its original cost, and the others cannot be saved. Two common examples involve inventory and accounts receivable.

    Outdated supplies can be a real problem in operations. When that occurs, the market for inventory has a lower price than the original purchase value recorded in the accounting books. To reflect current market conditions and use the lower cost and market method, companies mark their inventory down, resulting in a loss of working capital value.

    Some receivables may become uncollectible at some point and have to be written off entirely, which is another loss of value in working capital. Because losses in current assets reduce working capital below the desired level, funds or long-term assets may be required to fill the shortfall in current assets, an expensive way to finance additional working capital.

    Means Working Capital

    A healthy business will have sufficient capacity to pay off current liabilities with current assets. A ratio higher than above 1 means the company’s assets can be converted into cash at a faster rate. The higher the ratio, the more likely the company will be able to pay off short-term obligations and debts.

    The higher ratio also means the company can easily fund its day-to-day operations. The more working capital a company has means that it may not need to take on debt to finance its business growth.

    A company with a ratio less than 1 is considered risky by investors and creditors because it indicates that the company may not be able to cover its debts if necessary. A current ratio of less than 1 is known as negative working capital.

    We can see in the graph below that the working capital of Pt. Arka cadets, as indicated by the current ratio, have been increasing steadily over the past few years.

    Working Capital Pt. Arka cadets

    The tighter ratio is the quick ratio, which measures the proportion of short-term liquidity to current liabilities. The difference between this and the current ratio is in the numerator, where the asset side includes cash, securities, and accounts receivable. The Liquid Ratio (Quick Ratio) does not include inventory, which can be more difficult to turn into cash in the short term.

    The value of working capital should be assessed periodically from time to time to ensure that devaluation does not occur, because sustainable operations require sufficient working capital.

  • High-Income Skills That Students Can Learn On Their Own

    High-Income Skills That Students Can Learn On Their Own

    Everyone wants to have a high income. To achieve a high income, you need to hone the skills needed.

    No need to wait to pass. As a student, you can actually learn high-paying skills during college .

    In addition to still having free time to learn new skills , you can find additional income by applying the skills you have learned on a self-taught.

    Skills That Students Can Learn Self-taught Even If They Are Busy in College

    If you are a student who wants to increase your income, you can prepare yourself by learning new skills . You can practice your new skills through online courses spread on YouTube or other online courses .

    The following are high-income skills that are suitable for increasing student income .

    1. Sewing/ Fashion Design

    Sewing isn’t exactly a high-paying skill. However, sewing skills can be an additional point for those of you who are pursuing fashion design.

    Fashion design is the skill of making patterns and designs of clothes. You can learn it through online courses spread on Coursera, Udemy, and YouTube.

    The skills you will hone are creativity , drawing, recognizing clothing materials, clothing proportions, and mixing and matching colors and motifs.

    Reporting from Indeed , the average salary of a fashion designer in Indonesia reaches 5 million per month. Meanwhile, if you have sewing skills, you can start your own clothing business. Isn’t it fun?

    2. Coding Skills

    Coding is a highly sought after skill. As a coder/programmer, you are required to at least speak English, read source code , and debug .

    Complex computer languages ​​are not necessarily difficult to learn. You can get many learning resources, from YouTube, the web, free courses, even paid ones.

    With coding, you can apply the skills to create applications, software, build websites , and so on. You’ll fit in if you like technology and things about computers.

    The average salary for programmers is no joke. For junior programmer positions only, you can get 1000 USD .

    3. Digital/ Social Media Marketing

    Do you like watching FYP Tik Tok? Like to monitor Twitter trends ? or see a new trend on Instagram? If so, it means that you are suitable for the position of Social Media Marketing.

    The job market is currently wide open for those of you who have digital marketing skills . This skill requires expertise in using social media advertising. You are also required to be able to do digital market research and understand social media algorithms.

    By studying digital / social media marketing , you can earn from 700 thousand to 14 million or an average of 5 million per month.

    4. Creating Social Media Content

    The skill of creating social media content is now also being loved by young people. Many of them become content creators for their own Instagram accounts or corporate social media accounts.

    Many internship and freelance opportunities are opened by companies for you to create interesting content to increase sales.

    To be able to earn high income from creating social media content, you need to hone your company branding skills , always update with social media trends, social media language, and visual messages.

    Because it requires a lot of expertise, content creators and social media influencers have high salaries of around 5-6 million rupiah.

    5. Writing

    As a student, you are used to making writing assignments. Writing is a skill that can apply in any industry.

    You can practice writing skills with various writing formats. You can start practicing from writing short articles, writing fiction, science articles, and news. You can also apply writing skills to become a UX writer,  copywriter , film script writer, or online media article .

    Try posting your writing on a personal blog or web or send it to famous media. If it has been published, try to collect the results of your writing to be used as a portfolio. You can use the writing portfolio to work freelance , apply for an internship, or even work regularly at a media company.

    The average writer’s salary ranges from 500 usd up, depending on the industry in which they are involved. While the UX Writer could be higher, which is around 2000 usd.

    6. SEO Skills

    SEO or Search Engine Optimization basically requires the expertise to create content that can appear easily from search engines. SEO techniques require skills to create or write SEO content, read analytics, keyword research, and optimize site and web page addresses.

    This skill is very much needed in today’s digital marketing era. SEO skills can help increase web rankings in the SERP so that the visibility of the web, service, or product being sold can reach the audience directly on the first page of search results.

    You can learn SEO from various websites, books, YouTube tutorials, and paid courses scattered on the internet. By honing your SEO skills , you can have the opportunity to earn high income as an SEO Specialist or Content Writer , which is around 1000 usd.

    7. Graphic Design/ Art/ Illustration

    Graphic design and illustration skills are skills that you can learn independently without going through graphic design courses. These skills are needed in many companies in various industries.

    Graphic designers are often asked to create logos, packaging designs, advertisements, and visual works across a variety of media. Not only expertise in using design software such as Photoshop, Adobe Illustrator or Corel Draw, you need to hone this skill with knowledge of layout or layout of design elements, color combinations, and drawing skills.

    If you have your own style of illustration or design, you can sell your work by opening a pre-order. You can market yourself through a portfolio via Instagram uploads or other portfolio websites.

    Graphic designers have a salary range of 1000 usd. If you are freelance and already have a mature portfolio, you can set prices above 5 million per project, you know!

    Well, those were 7 high-income skills that you can learn during college .

    Even if you don’t take a major that matches your skills , you can hone it through online courses .

    Moreover, yes, a skill with a high salary? Try writing your answer in the comments column! Don’t forget to share with your friends so they can learn together!