12 Examples of Marketing Strategies Worth Trying – What are examples of good marketing strategies? Marketing strategy is an important thing to do. Besides being able to increase selling power, marketing strategies can also make the company grow even more.
Therefore, a company must be smart in choosing and implementing its marketing strategy. So, what are examples of marketing strategies that can be done?
This article will discuss 12 examples of marketing strategies that are worth trying to increase product sales figures.
What Is a Marketing Strategy?
Before knowing what are the examples of marketing strategies, you need to know in advance about the meaning of marketing strategy. Marketing strategy is often also referred to as a marketing strategy .
Marketing strategy is an overall effort of a business. The goal is to reach prospective target consumers. After that, the marketing strategy will turn them into regular customers. This applies both in terms of services and products from a business.
Difference between Marketing Strategy and Marketing Plan
In addition to the term marketing strategy, aja also term marketing plan. What is the difference between these two terms? The marketing plan is one part of the marketing strategy
This marketing plan includes marketing activity documents which contain a schedule of marketing initiatives to be carried out. The things in the document are written in detail and clearly.
Ideally, a marketing strategy should be more long-term in comparison to a marketing plan. Because, the marketing strategy will include a big picture of the message that will be conveyed later.
Meanwhile, the marketing plan must describe in detail the need to implement the existing strategy. The goal is to be able to choose a marketing strategy that has the highest level of effectiveness.
In this case, companies must look at the most important aspects to support the survival of their business. Certain products may need to be processed through conventional methods. However, there are also some products that are more effective if the promotion is done through digital media.
Example of Marketing Strategy
In order to be able to choose the most effective examples of marketing strategies, a company needs to look at the most important aspects to support its business. What are some examples of marketing strategies that can be done by a company? Check out the explanation below:
1. Paid advertising
The price paid by the company will generally be determined through a negotiation process. Negotiations will be carried out by the advertising space provider and the company’s marketing team. This paid ad consists of several categories.
Such as banners or displays, pay-per-click or PPC, and pay-per-impression or PPI. How to use paid advertising is considered very effective. Because the company can show the name of the product as well as the company to the public on a broad scale.
2. Transactional marketing
Companies using this marketing strategy example can attract consumers through interesting things. Examples include discounts, shopping coupons, promotions and events held on a large scale. This will certainly make consumers tempted and interested in buying more of the products offered through this example of a marketing strategy.
3. Social media marketing
More than 2.8 billion people are actively using social media. Therefore, examples of marketing strategies that use social media are very profitable. Social media marketing is also fairly easy to do.
Not only will you get more targets, this example of a marketing strategy will also be cost-effective. Many companies have implemented this marketing strategy. The results are also quite effective.
This example of a marketing strategy with social media will focus on using the site. In addition, it will also focus on social media applications. Conrohnya like Twitter, Instagram, Facebook and so forth.
Seeing its very broad scope, companies can build their brand in a short time. This of course will greatly benefit the company.
4. Interactive marketing
An example is a company that will include the name of the consumer in its marketing strategy. Other customizations can also be made in products that fall into the limited edition category.
This method will allow a consumer to get the latest information about the product. That way, the number of consumer requests for products or services from these companies can increase.
5. Content marketing
This example marketing strategy will focus on creating. In addition, it will also focus on the distribution of content. Companies will make their products relevant, valuable and consistent.
The goal is to make consumers interested in their products. Instead of making offers directly, the company actually provides information that consumers will need. This will make consumers interested in a product.
Marketing done through content can be applied by all companies. Both small companies and large companies. However, in using this example of a marketing strategy, companies must choose content creators who are reliable and competent. The goal is to attract the interest of consumers.
6. SEO or Search Engine Optimization
This strategy will be closely related to content marketing. In fact, it can also determine whether content has quality. Content that meets SEO standards can occupy the top position on search engines.
If the content created increases rapidly, the company will also get high traffic . It can also increase brand awareness . The number of corporate consumers can also increase.
7. Earned media or public relations
Not only that, implementing a marketing strategy with testimonials is also an example of an earned media marketing strategy. Talking about products via radio, via television, live Instagram, and so on can be done.
The thing that must be underlined is, earned media is media that is obtained organically or for free. Therefore, earned media can also be called an example of a marketing strategy with free media.
8. Inbound marketing
An example is creating content that has value. As well as experiences that will be tailored to consumers of these products. The method used in inbound marketing is business development by building a relationship.
The relationship built here is a long term relationship. Both with consumers, with potential customers and with customers. This will make products and services continue to be with consumers in every company journey.
For this example of an inbound marketing marketing strategy, the message to be conveyed to consumers is considered very important. Because, the message must be precise and relevant. In contrast to marketing strategies that tend to annoy consumers and bore them.
9.Telemarketing _
Marketing done in this way will use a direct marketing method. The process is for a salesperson to offer their service or product over the telephone.
It can also be done through web conferencing. This is in accordance with the agreement of the prospective customer.
An example of a telemarketing strategy is offering insurance to customers. You can also offer postpaid sim card services.
10. Email marketing
The marketer will send an email advertising to several consumers or audiences. Those who are emailed are the business targets of that marketing
Even though it is considered as an example of an effective marketing strategy, it is necessary to know what the right strategy is for doing email marketing. The reason is, through unattractive titles and content, as well as sending that is always repeated, it will actually make the email marketing not be opened by the target.
In fact, the target can feel annoyed. This can make email marketing go to spam or even be immediately deleted by the audience.
There are several types of email marketing that are incorrectly used in this example of a marketing strategy
Such as email press releases, email newsletters and transactional emails.
11. Referral program
The trick is to encourage consumers to tell potential customers. Many large companies have been successful in implementing this marketing strategy. Such as securities firms, lodging rental companies and so forth.
12. Conversational marketing
The conversation will take place in real time , namely through various media. Like live chat or chatbot . With this strategy, consumers and potential customers will get the information they need directly. They can ask questions and even make transactions quickly.
This conversational marketing will be very effective. Especially for B2C businesses. Because, it can improve the quality of a business’s customer service . As well as being able to keep consumers in the flow of purchases.
A marketing strategy is a very useful thing to facilitate the promotion process of a product or service. Companies can also get fast target consumers. The goal is to support their business growth in the future.
A company can choose more than the examples of marketing strategies above. As long as all the strategies implemented are effective.
That’s an explanation of 12 examples of marketing strategies that can be done. Find other information about marketing or business at www.sinaumedia.com. sinaumedia as #FriendsWithoutLimits will always present interesting articles and recommendations for the best books for Lara Sinaumed’s.