Similar to the product planning stages, the life of a product also has its stages. The stages of a product’s life are called the product life cycle . Understanding the product life cycle is very important in the business world. Through this cycle, business people can plan marketing strategies when products start to decline. Understanding … Read more
Packaging is something that is very important and cannot be separated from the marketing and distribution process of a product. So what exactly is the meaning of packaging, and what is the purpose of packaging itself? In this article, we will briefly discuss several things related to packaging, including: Explanation of what is meant by packaging, both in … Read more
Business pals, hearing the word ” sales ” doesn’t sound familiar anymore, doesn’t it? Its vital role for the company makes the sales role as the spearhead of the company’s sales. Therefore, it is often easy for us to find job vacancies for sales positions . Unfortunately, many people actually underestimate this profession. Because, sales … Read more
Like an archer athlete, a successful business can certainly determine the right target market . An archer must already know how much energy must be expended to reach the target. If the target is close, it means that there is no need to pull the arrow too far so that energy is not wasted, but … Read more
What is product differentiation? Product differentiation is the process that differentiates your product or service from others. This process involves detailing the characteristics of each product that consumers value and making it unique. When successful, product differentiation creates a competitive advantage because customers see your product as superior. Why is product differentiation important? It is important for … Read more
The ideal gimmick is low cost but still manages to attract the attention of many potential customers. More than that, a good gimmick leaves a strong and positive impression on people’s minds about your company and products, an impression that lingers on them for a long time. A few examples of gimmicks will help you get a … Read more