What is WhatsApp?
WhatsApp is a cross-platform messaging application with over 2 billion active users worldwide. The application allows you to send text messages, voice messages, images, videos, and make voice and video calls to your contacts over the internet at no cost. It was founded in 2009 by two former Yahoo employees and acquired by Facebook in 2014.
What is WhatsApp Business?
WhatsApp Business is a version of WhatsApp designed for small businesses to communicate with their customers easily. It has a variety of features that can help businesses connect with their customers, including quick replies, automated messages, and labels to sort customer conversations. It was launched in 2018 and has over 50 million business accounts worldwide.
The difference between WhatsApp and WhatsApp Business
While both applications use the same core technology, there are some distinct differences between WhatsApp and WhatsApp Business.
Intended Audience
WhatsApp is intended for personal use, while WhatsApp Business caters to small businesses. WhatsApp allows individuals to communicate with their friends, family, and colleagues, while WhatsApp Business allows businesses to interact with their customers.
Features
WhatsApp Business comes with additional features like Quick Replies, Automated Messages, and Labels which allow businesses to provide quick solutions to Customers queries, instant replies without any delay, and keeping a record of customer data effectively. WhatsApp, on the other hand, does not come with these features and has a simple user interface designed primarily for exchanging messages and calls.
Verification Filters
WhatsApp Business accounts are verified with a green checkmark, indicating the authenticity of the business account. WhatsApp, on the other hand, does not have verification filters and requires a verified mobile phone number to use the application.
Analytics
WhatsApp Business offers analytics tools that help businesses measure the performance of their campaigns, measure response rates, and optimize their customer experience. WhatsApp lacks this feature, causing it to be inadequate for Analytic data.
Privacy Regulations
Since WhatsApp Business is for business-oriented chats, there are legal aspects to consider, and regulatory requirements are different from that of regular WhatsApp usage. All conversations on WhatsApp Business are in compliance with privacy regulations and GDPR, whereas WhatsApp has a general privacy policy that needs to be verified by the individual user.
Conclusion
WhatsApp and WhatsApp Business may use the same core technology, but they are designed to serve different communication needs. WhatsApp is primarily for personal messaging, while WhatsApp Business is for small businesses. WhatsApp Business offers features like quick replies, automated messages, labels, and analytics tools that help businesses better communicate with their customers while keeping their privacy in check. If you’re a small business owner, WhatsApp Business is your best bet as it offers several benefits that are missing in regular WhatsApp.
Table difference between whatsapp and whatsapp business
Unfortunately, as an AI language model, I do not have access to any visual content. However, as per your request, I can provide you with a sample HTML table that highlights the differences between WhatsApp and WhatsApp Business.
| Features | WhatsApp Business | |
|---|---|---|
| Profile Information | Personal | Business |
| Automated Responses | Not Available | Available |
| Broadcasting Limit | 256 recipients | Not Available |
| Analytics | Not Available | Available |
| Verified Profile | Not Available | Available |