Digital Marketing Strategy – What does Sinaumed’s think of when he hears digital marketing ? Is something complicated? Or things that always deal with complex data? Relax guys, this article will not take you there. Especially for Sinaumed’s , this time we will discuss simple digital marketing strategies and of course Sinaumed’s can apply them directly to business.
Simply put, digital marketing is a type of marketing that promotes, sells products and services by utilizing digital media such as social media, Google, and email. So what makes digital marketing important?
First, by using digital marketing, Sinaumed’s can reach a wider market. This is because many people are already connected to the internet. Second, the costs required are not as big as traditional marketing such as advertisements on television/magazines. Third, Sinaumed’s can create marketing materials in various forms (videos, images, writing) and has many easily accessible media options.
However, this cannot run automatically. It takes various processes to make a business grow well. One of them is using the following digital marketing strategy .
What is Digital Marketing Strategy?
The digital marketing strategy is a series of plans to build Sinaumed’s’ business presence in the digital world or the internet through various digital channels such as social media, PPC, SEO, and so on. In other words, Sinaumed’s carries out various planned and consistent activities that are carried out online at the right time to achieve certain business goals.
The purpose of creating a digital marketing strategy is to increase awareness about the Sinaumed’s business and attract new customers to the Sinaumed’s brand . A strong digital marketing strategy will help Sinaumed’s businesses achieve certain digital goals through the right media.
The complexity of the digital marketing strategy depends on the size of the business and the long-term goals of each business. For example, when Sinaumed’s just launched the Sinaumed’s business , Sinaumed’s might need to try several digital channels to see the effectiveness of each channel. Unlike when the Sinaumed’s business is well known by many people, Sinaumed’s only needs to focus on bringing in conversions continuously.
Various Kinds of Digital Marketing Strategies
1. Implement SEO
Search Engine Optimization or SEO, namely the method used to make a Sinaumed’s website or blog in the first position of search engines like Google.
This SEO aims to drive more traffic or people towards the Sinaumed’s website . One of the basic things in SEO practice is optimizing the use of keywords and page updates.
For example, when people enter the word “buy pet food” in Google search, using SEO, the Sinaumed’s page can be in the first position so that more people are likely to click on it and sales of Sinaumed’s products can also increase.
Usually search engines like Google use keywords, phrases, algorithms, website updates, and language clarity to rank websites on the first page. Therefore, Sinaumed’s needs to understand the implementation of SEO in its use on your business pages.
For Sinaumed’s who want to use an SEO strategy, here are some ways that Sinaumed’s can try applying it to business pages,
- Use of special keywords (most searched for) on page pages or content on the blog
- Inserting links from one page to another in one page (internal links)
- Make links to your page appear on other pages (backlinks)
- Use assistive tools such as Google Analytics and Google Search Console to analyze page traffic
Apart from that, Sinaumed’s can also learn to read data from these Google tools, such as the number of new visitors and the number of clicks on each page of the Sinaumed’s page .
In implementing this strategy, Sinaumed’s can actually learn it so it can reduce costs. However, if Sinaumed’s ‘ business is growing rapidly and has sufficient funds, Sinaumed’s can form a special team to handle SEO on pages and blogs.
2. Using Pay-Per-Click Advertising
Pay-per-click , or PPC, is an internet marketing model in which advertisers pay a fee each time their ad is clicked on. Usually these ads can be found on Google search pages using the Google Ads service.
Pay-per-click or PPC aims to reach more people who search on Google with a keyword. For example, “buy shoes”. Then on the Google search page ads will appear from your page.
For Sinaumed’s who are just starting to use digital marketing, PPC is a very useful online marketing strategy. This pushes your page to the top of search results, which can also help Sinaumed’s acquire customers directly. However, if both places the page in the top position of Google search, then what’s the difference with SEO?
Simply put, when using PPC, Sinaumed’s pays Google for every ad Sinaumed’s places on the search page that people click on. Meanwhile, SEO is not advertising in nature, but is achieved in several ways, such as targeting keywords and optimizing the pages themselves.
3. Content Marketing
Content marketing has the goal of reaching, involving, and connecting with consumers through various content so that brand awareness from businesses increases. Sinaumed’s can provide content in the form of videos, articles on blogs, infographics, and more.
For example, if Sinaumed’s has a traveling equipment business, Sinaumed’s can make an article about the equipment needed when traveling for the first time. Apart from that, Sinaumed’s can also create video content regarding recommendations for travel bags that are suitable for backpackers.
However, this content will be even more effective if Sinaumed’s can combine it with SEO methods. By using SEO, the content that Sinaumed’s produces will be easily found by people on Google searches. One of them is by entering keywords in the content that Sinaumed’s creates. For example, in articles on traveling equipment, Sinaumed’s could include keywords such as “Tips for Caring for Picnic Equipment”.
Apart from that, the main part of content marketing is how Sinaumed’s creates content that can make an impression on the audience. Of course, this can be done by providing quality and interesting content. So that in the end it can increase their sense of trust in the business.
4. Utilize Social Media Marketing
Quoting from the Buffer.com page, social media marketing is the use of social media platforms to connect with audiences to build the brand of the Sinaumed’s business , increase sales, and drive website traffic.
Do you know Sinaumed’s ? It turns out that 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend the brand to their friends and family. This makes the use of social media cannot be underestimated in business and marketing.
Sinaumed’s can also use various social media, starting from Facebook, Instagram, Twitter, and LinkedIn. However, what Sinaumed’s cannot forget is that content creation must be adapted to its social media. Because every social media has characteristics and different types of users. For example, Instagram is suitable for visual content and is dominated by users aged 25-34 years.
5. Email Marketing
Email marketing focuses on retaining existing customers, as well as acquiring new ones. Email marketing is an excellent technique for building brand awareness, keeping Sinaumed’s company top of mind, and driving repeat purchases.
Quoting from the webfx.com page, the main goal of email marketing is to build relationships with customers and provide useful information to them. Such information can include the latest product news and discount coupons. So that they can keep coming back to buy the product.
According to (DMA, 2019), email marketing is the most profitable direct marketing channel, generating an average return on investment of IDR 600,000 for every 10,000 spent.
For Sinaumed’s who intend to use email marketing, Sinaumed’s can use the following 2 types of content.
1. Promotional emails
This email can contain promotions that Sinaumed’s is currently campaigning for. Sinaumed’s can notify customers of special offers, new product releases, and discounts.
2. Email Information
With this type of email, Sinaumed’s can provide content in the form of various kinds of information, such as tips and tricks, or updated information about Sinaumed’s’ business .
How to Create an Effective Digital Marketing Strategy?
As mentioned above, each business has its own strategy according to the needs and objectives of the business. It’s just that, there are some general steps that Sinaumed’s can use, namely:
1. Set Goals
Before Sinaumed’s begins to formulate a strategy, the first step that Sinaumed’s must take is to set goals. Whether it’s business goals in general, or campaign or marketing goals in particular. Sinaumed’s should ask themselves what it is that Sinaumed’s wants to achieve with Sinaumed’s’ business and marketing strategy . It sounds simple, but this step required Sinaumed’s to set a very detailed and specific set of goals.
This goal or goal will help Sinaumed’s stay focused on the steps Sinaumed’s will take. It also helps evaluate the performance of the Sinaumed’s campaign . Without goals, Sinaumed’s may never know what successful marketing looks like.
2. Do Deep Research
No business can survive long without doing in-depth research. This research includes market research, needs research, and other research. A series of research conducted can develop understanding and facilitate Sinaumed’s decision making . This research is the most valuable tool for understanding the complexity of Sinaumed’s’ business problems .
One of the research steps that Sinaumed’s can do is ask people closest to them to provide feedback on the Sinaumed’s business , and what they want to get from the Sinaumed’s business or product . Even though Sinaumed’s will not get a full response, Sinaumed’s will gain a lot of new insights that can be used in digital marketing strategies . So after Sinaumed’s has done his research, set realistic goals for Sinaumed’s based on the insights Sinaumed’s can get.
3. Collect Data on the Audience You Want to Go to
After doing research on Sinaumed’s’ business needs , the next thing Sinaumed’s has to do is target audience for Sinaumed’s products or businesses . The target audience is a specific consumer group that is most likely to want a Sinaumed’s product or service . So it is these people who must see the Sinaumed’s campaign because the chances are they will buy or use Sinaumed’s products .
The question is, how can Sinaumed’s find out who will be the potential target audience?
Sinaumed’s can create and develop buyer personas or portraits of Sinaumed’s repeat customers . This includes data about their preferences, behavior on the Sinaumed’s page , to their habits as consumers. From here, Sinaumed’s combines Sinaumed’s’ assumptions with real data collected using Google Analytics, for example.
All the data that Sinaumed’s collects can help Sinaumed’s create highly relevant display ads, use personalized email campaigns and perform behavioral segmentation.
4. Understand the Digital Marketing Funnel
The digital marketing funnel is a model that represents the entire customer buying journey, starting from those who don’t know, so they know, until finally they are interested and become customers. The digital marketing funnel helps Sinaumed’s understand Sinaumed’s’ target audience , which means Sinaumed’s can have many opportunities to connect with Sinaumed’s leads at the right time and on the right platform.
This digital marketing funnel applies to almost any customer interaction. Whether Sinaumed’s is looking to sell online, generate traffic, or collect clicks as an affiliate, Sinaumed’s needs a funnel. This is a powerful way to bring visibility into every stage of the Sinaumed’s customer relationship .
5. Create a Content Plan
The content plan is a document that consists of all the marketing assets and data collection functions needed to achieve the goals set out in Sinaumed’s’ content strategy . In addition, the content plan also consists of a work timeline and what Sinaumed’s will do in a certain time and what type of content Sinaumed’s needs to achieve Sinaumed’s’ digital marketing goals for each channel.
At this stage, Sinaumed’s will develop specific marketing strategies for each channel that attracts Sinaumed’s subscribers . To keep things organized and consistent, Sinaumed’s requires a special editorial calendar for Sinaumed’s content plans . This is a daily map of the creative workflow for producing each content asset in the content plan .
6. Perform Analysis and Evaluation
Evaluation is an important thing in Sinaumed’s’ digital marketing strategy . After Sinaumed’s has a strategy, practice this step regularly. How do customers interact with what Sinaumed’s shares with them? How is Sinaumed’s progressing towards the goals of Sinaumed’s .
Apart from that, Sinaumed’s also needs to analyze all the digital assets and channels that Sinaumed’s has used, including websites, blog content, social media accounts, Google Adwords, paid advertisements, and so on. Ask yourself Sinaumed’s : how effective are they and how can they be used next?
This analysis and evaluation will help Sinaumed’s correct direction and learn from things that don’t go according to plan.
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